Archive for the ‘Social Media’ Category

Connections Matter

August 09, 2009  |   Marketing,Social Media   |   Jameson  |   0 Comment

Connections Matter You’ve heard it. Maybe you’ve even said it yourself, but lets just throw it out there and figure this out together. The question on the minds of many of our clients (and likely yours at some point as well): “But do you really think that Twitter is going to last?” A completely honest question from any marketer concerned about: 1) whether the audience they are actually reaching out to is on Twitter in the first place and 2) if I make the investment to build up a solid presence there, how long will it be before everyone flocks to the newest social network (see: what Facebook did to MySpace) or someone buys it out and it all drops off the face of the earth? One thing to hold under consideration is that compared to when Twitter first launched, it has seen pretty dramatic changes in both in functionality and how people have managed to use it to communicate and market. The one thing that remains (and this just isn’t with Twitter) is people’s desire to connect with each other. If there is one thing that the entire social networking phenomenon has taught is that no man ...

Prioritizing Media Consumption

August 04, 2009  |   Business,Social Media   |   Jameson  |   0 Comment

Prioritizing Media Consumption Recently, I was invited to participate in webinar presentation on social media to a group of solution engineers at SAP. While we love each and every one of our clients (both paying and pro-bono) but it was really exciting to share some of our knowledge with such a large and established company for the afternoon. As happy as I was with how the presentation went, I love waiting for all the followup questions to come rolling through my inbox once attendees have a while to marinate on their newly found social media enlightenment even more. One of the most common questions that I get after presentations like this, no matter the audience, is “All these new tools are great, but how the heck am I supposed to make time for all this stuff?!” My answer is, and always has been, to focus on value. Look at the value that any particular newsletter or magazine subscription, professional association membership, twitter follower, RSS feed, podcast, LinkedIn group or forum discussion offers. In any single day, you have a finite amount of time that you can designate to media consumption (or production if you have graduated to ...

The Right Tool For The Job

May 07, 2009  |   Marketing,Social Media   |   Jameson  |   0 Comment

The Right Tool For The Job After reading the latest issue of Website Magazine, I was a little irked when I read an article that listed “create a blog” as one of six steps for building generating incoming links and boosting SEO.  If you only blog for the links, you are wasting your time. Blogging can be a lot of things: broadcast mechanism, community building tool or collaboration platform. One thing that a blog is not is a SEO tool. Sure, a good blog with plenty of quality inbound and outbound links can do amazing things for your SEO, but if that is your blog’s primary purpose, you failed. It is like dating a Heidi Klum (or Tom Brady or whoever raises your heart rate) just so that you can be stalked by paparazzi. That Isn’t The Point! Just to be clear, I’m all for taking advantage of all the SEO advantages that blogging offers businesses, but hate to see people start to lose focus on the real value of the tools in front of them. Think about it this way. The claw end of a hammer may work okay as a screwdriver, but you would never give a ...

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